Ecolab Every Drop Counts
Immersive Experience
To raise awareness about global water scarcity (affecting over 2 billion people and a projected 2030 crisis), we partnered with m ss ng p eces and director Annie Saunders. For Climate Week in Bryant Park, we created an immersive installation featuring large, mirrored 'water drops' displaying shocking statistics on the hidden water cost of everyday items, engaging tens of thousands with sound and motion-activated lighting.
Before
After
This installation during Climate Week NYC shows us, every drop really does count.
Integrated Digital Out-of-Home and Banner Campaign in Advance of and During NYC Climate Week
Client: Ecolab
Agency: Ogilvy
Production: m ss ng p eces
Director: Annie Saunders
Creative Directors: Michael Blocher, Damon Lockett
Copywriter: Kevin Carter
Art Director/Designer: Remy Glock, Zelia Zhou
Account: Annie Gerker, Kristen Palmisano
Experiential Lead: Jessica Rivera
Content/Film: Duckling Productions, Monelle Britt