Pledge The Trendiest Apartment
Livestream Campaign
The first apartment curated in real time based on live Pinterest® Trend Data.
Every month, 45 million people visit Pinterest® to find the latest trends for their homes. To prove that Pledge cleans more than just wood, we created an apartment filled with all of the surfaces people were searching for on Pinterest®. The Trendiest Apartment was live-streamed for 12 uninterrupted hours on Pinterest®. Pinners watched as a team of stylists brought their searches to life in real time. Each room was cleaned with Pledge before being photographed and uploaded onto a live pin board.
One apartment, 12 hours of trends and 156 unique pins later, we proved that Pledge® cleans your apartment, no matter what’s trending.
“Pinterest is uniquely set up to serve as a focus group for whatever is trending in the world. The ability to then visualize this data in real time was a never-been-done-before opportunity for Pledge to activate against.”
— Chris Millichap, Creative Strategist, Pinterest
I created 156 pins, below in real time during production on-site in the span of 12 hours.
