WHATEVER YOU DO...
dO IT BETTER
Chiropractor Dr. Adam Bruene opened his own practice in the Ukrainian Village neighborhood of Chicago. His fitness program is focused on building better athletes and preventing injury by doing pre-hab versus re-hab treatments. I had the task to do a lettering mural in the new studio space with the mantra, "Whatever you do....do it better." I chose to do an eclectic lettering style to convey positive energy in the environment, so his patients would have a different experience than a traditional chiropractor visit. This execution was 32 ft long and 4 ft high.
NeuroActive Fitness
Chicago
Photo Credits: Lauren Loehr and Michael Rosinia
Video Credits: Jake Bruene