Glade wanted to modernize their brand and Ogilvy had the task to develop a campaign that tells a consciously crafted fragrance story for their products. ‘Own the Air’ became the brand tone and voice to instruct people on how they can own the air unapologetically with the power of fragrance.
A dynamic design system was developed to show the scents in an immersive, sensorial and ownable way through photographic textures and color. This graphic language conveys the blending of fragrance cues with an elegant solution. I was paired up with the talented Rudy Rios, to bring his creative direction to life and expanded this empowering design process across the fragrance expressions, creating scalable templates and expressive print layouts.
Powder Fresh
Apple Cinnamon
Sky & Sea Salt
Morning Fresh
Tropical Blossoms
Hawaiian Breeze
We crafted a color palette for each expression utilizing primary notes and applied to the Glade logo to seamlessly feature the fragrance story.
Cashmere Woods Fragrance Expression simplified for Print Ad Template guided below.
