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Kiwi World Cup Laces

KIWI® Brand wanted consumers to wear their pride for the countries they supported in the soccer FIFA World Cup. I had the opportunity to come up with a design system that included 45º angle metrics of colors for each of the nine country flag designs that fans can wear.

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Client: SCJohnson KIWI® Shoe Care
Photographer: Peter Medlock
Account: Zoe Han