The campaign features a use of mosaics in both static and motion based work.
The mosaics are a portrait made up of many photographs that either showcase a theme or a deeper dive into someone’s story.
We worked with Justin Bettman to capture these refined portraits and inset pieces.
The campaign strives to feel modern, aspirational, warm, sophisticated and premium. We utilized Northern Trust’s primary dark green with light green, mint, cream and white to introduce a scalable range of communication materials that addresses all audiences.
